Enjoy our Business Transformation Stage at GoTech World 2021



The best marketers are always on the lookout for new digital marketing trends, technologies, and platforms in order to quickly uncover new opportunities that agile organizations and marketers can take advantage of... if they know where to look and what questions to ask.


When and Where?

📅 On MyConnector, on November 10, from the comfort of you own space.


Eli Neicut, Influencer de Fapte Bune, along with Itay Mesholam, Field CTO Of EMEA Services at Dell Technologies, will open our Business Transformation Stage, warming up for an amazing day with the latest news on the topic.


Be there on November 10, at 10:45 AM and 11 at 10:30, to properly start GoTech World 2021Business Transformation Stage.


Let's see what we have on the menu here ⬇️


Business Transformation Stage @GoTech World 2021 – November 10


🟠 11:00 - 11:30 Andrei Uhr, Field Product Manager at Dell Technologies

Work and learn from anywhere with Dell Technologies

In this Session Andrei will present how can we do this and where to start in the hybrid world.


🟠 11:30 - 12:00 Mihai Babescu, Digital Transformation Strategist at Asseco SEE

Digital Transformation HUB’ by ASEE

Learn how ASSECO Digital Transformation Hub can be used to automate and digitize businesses.


🟠 12:15 - 12:45 Florin Costache, Head of ING Regional Information Risk Management Centre at ING Tech Romania

The digital threats of growing digital businesses

How digitalizing your business also means exposing it to new threats, what those threats are and how to protect your business?


🟠12:45 - 13:15 Otilia Pețu, Managing Partner NOA

Back to the future. A financial story

If you were to travel in the future to see what the business challenges with financial impact would be, it would be very easy to take the best decisions. Oh well, this is not possible so all you can do is prepare for what the future may bring.


🟠 13:30 - 14:00 Katarzyna Paliwoda, Head of Emerging Markets CEE at META

Turn on Discovery Commerce

I will highlight how your business can leverage Facebook’s system of solutions to connect with people to meet –– or even exceed –– their expectations to drive more efficient and effective media spend.


🟠 14:00 - 14:30 Ioana Grigore, VP of Salesat VTEX Central and Eastern Europe

Digital Transformation - A Blessing or a Curse? 10 Business Tips for a Story with Happy Ending

In this presentation, Ioana will take you through some challenging business transformations and show you the factors that ensured their success.


🟠 14:30 - 15:00 Alexandru Marin, Performance Director at Initiative Media

Scaling through biddable media

This presentation will focus on tactics you can use to keep ROI on track while scaling up your digital campaigns.


🟠 15:00 - 15:00 Wioletta Lamot- Majewska, Possibility Creator in FOTC (Fly On The Cloud)

Harness the power of AI to sell more in 2022

Based on the cases of Sephora, Ikea and Disney, in Violetta's presentation, you will learn how to understand nuances behind customer behavior, context, and SKUs in order to drive customer engagement in 2022 and beyond.


Business Transformation Stage @GoTech World 2021 – November 11



🟠 10:30 - 11:00 Dan Mărculescu, Founder & CEO, Footprints for Retail

How Data Became Retail's Biggest Asset

This decade begun with a spiral of uncertainty over the economic model of physical retail. Digital models took over customers’ expectations. See how physical retailers can capitalize on the rise of the AI and how their customers data can become the fuel for the Retail R(Evolution).


🟠 11:00 - 11:30 Mihail Mușat, Director of Technical Operations at BigStep

Fostering Digital Transformation with Team-as-a-Service

Digital Transformation has been confirmed as a must-have priority for most organizations.


🟠 11:45 - 12:15 Theo Granis, Channel Development Manager at SoftOne Romania

Soft1 Cloud ERP Series 5. Live

Learn how to leverage the opportunities of digital technologies in order to accelerate your company’s operations.


🟠 12:15 - 12:45 Laura Gramada, Salesforce Consultant, OSF Digital

Connected Customer experience in Digital era

In today's world, customers seek a personalized and experiential interaction with brands and a new challenge for companies is how to keep the customers loyal.


🟠 13:00 - 13:30 Tobias Margarit, Managing Director at Diconium

Data Value Creation as a new paradigm

It's partly about data - it's about strongly alignment with business a core.


🟠 13:30 - 14:00 Flavian Cristea, Delivery Manager & Senior Digital Strategist, Grapefruit

Is the MVP approach for loyalty programs a convenient entry into omnichannel commerce?

This presentation will walk you through how constant alignment between business objectives, user needs, and internal capabilities aids you in clarifying your omnichannel perspectives step by step.


🟠 14:00 - 14:30 Elena Peter, Senior Account Manager și George Bumbac, Technical Director, PlinTech

Paperless Company

Processes improvement and digitalization with scalable solutions, integrating both software, hardware and specific know-how of our team.



Besides these amazing panels, you can also find so many innovative business solutions in our Expo Area.

We encourage you to check them out and to find new ideas for your business or projects.


If you haven't registered yet, make it fast, here!


See you soon!