Enjoy our Retail & E-commerce Stage at GoTech World 2021



The Agenda will give you a tour of the most updated technologies, case studies, great success stories and insights to build omnichannel strategies and transform the customer experience. Are you curious how physical stores will look like after a year of big changes? We will reimagine our new world!


When and Where?

📅 On MyConnector, on November 11, from the comfort of you own space.


Adrian Enache, General Manager at OmniPERFORM, along with Narcis Horhoianu, Chief Marketing Officer at Carrefour Romania, will open our Smart City Stage, warming up for an amazing day with the latest news on the topic. Be there on November 11, at 10:30 AM, to properly start GoTech World 2021 – Retail & E-commerce Stage.


Let's see what we have on the menu here ⬇️


Retail & E-commerce Stage @GoTech World 2021 – November 11


🟠 10:45 - 11:00 Narcis Horhoianu, Chief Marketing Officer at Carrefour Romania & Teodor Gurgui, Mobile, Loyalty & UX Development Lead at Carrefour Romania

Digital Presence in Retail - Going Beyond Loyalty

The future of retail is all about making the shopping experience more personal and going beyond loyalty to achieve that. Already a hub on the retail market, the Carrefour app does just that and more: clients access special offers and discounts and, through the Act for Good account, can support social causes, adding a deeper meaning to the shopping experience.


🟠 10:40 - 11:00 Cătălin Sava, Enterprise Architect at Carrefour Romania & Gabriela Stanica, Chief Information Officer at Carrefour Romania

Google Cloud: The Fuel of Digital Transformation

A deep dive into the Google Cloud Platform and its applicability in the vast Carrefour universe. From cost efficiency, self-service, and high security to elasticity and measured service, Google Cloud Platform offers Carrefour reliable options for an automated present & future.


🟠 11:15 - 11:45 Crina Nicolae, Head of Cards at ING Bank Romania

A glimpse into the digital era: trends, opportunities and threats

The undeniable and irreversible shift to digitalization.


🟠11:45 - 12:15 Ileana Glodeanu Partner Wolf Theiss

M&A tips when you want to sell your company

Ileana will give you an intro to what to expect, how to prepare, and how to get the best terms when you do an exit.


🟠12:30 - 13:00 Raluca Dobrota, Business Unit Manager at RBC-Romanian Business Consult

Using AI to solve an age-old challenge in retail

Lack of stock items in retail stores is causing dissatisfaction among the customers, short-term sales loss, and a long-term risk for brand loyalty erosion.


🟠13:00 - 13:30 Aldo Lele, Regional Sustainability Manager at IKEA

Net Zero Retail…now! Your takeaways from this panel

  • The journey in our value chain

  • Making the change with the community

  • The power of the digital “window” on co-worker engagement


🟠 13:30 – 14:00 Ana Maria Georgescu, Co-Founder at Smart Fintech & Andrei Dumitru, Co-Founder at Smart Fintech

Future of eCommerce: the opportunity in online Account-to-Account Payments

This Romanian-held session by Smart Fintech talks about the innovation in electronic payments brought by the open banking ecosystem, with account-to-account payments enabling convenience, attractive fees and enhanced security in e-commerce real life scenarios. The presentation focuses on the opportunities the e-Commerce industry professionals may follow from this perspective, namely from the innovation of account-to-account payments initiated by authorized financial payment institutions such as Smart Fintech. The speakers will provide insights of conversion rate growth in e-Commerce, opportunity streams to increase conversion rate, improved fees for merchants that conduct online payments and lowering risk in the online payments. Marking a premiere in our county, Smart Fintech is the first third-party provider (TPP) authorized by the National Bank of Romania on payment initiation and account information. Follow Ana Maria Georgescu and Andrei Dumitru on Thursday, 11th of November, from 1pm, as they untangle the benefits of account-to-account payments, based on open banking, for your businesses and your customers, in this new era of payments.


🟠 14:15 - 14:45 Daniel Biran, Business Development Manager, Global Emerging Markets

How can global marketplaces help SMBs grow?

Ecommerce is booming, with changes to consumers’ preferences and more and more retailers starting to sell online. Is this trend temporary or a radical shift that is here to stay?


🟠 14:45 - 15:15 Gabriel Caramis, Founder & CEO, Woobble the Human Beings Digitale

Commerce Now - Adapt and Overcome Adoption in eCommerce

- Survey Analysis - for everyone - Free Audit - If the audience is interested - Page Structure ( Template to Personalize and Implement - Word Document ) - eCommere Business Plan (eBook )


🟠 15:30 - 16:00 Zvi Mitlanski, VP sales at COMAX

Trends reshaping the future of retail

E-commerce boom - Shopping experience - customer loyalty - personalization (big data, AI)


🟠 16:00 - 16:30 Loek Berendsen, Global Omnichannel Strategist

Omnichannel and beyond

Does the perfect Omnichannel Strategy exist?


🟠 16:30 - 17:00 Flavian Cristea, Delivery Manager & Senior Digital Strategist at Grapefruit

Is the MVP approach for loyalty programs a convenient entry into omnichannel commerce?

This presentation will walk you through how constant alignment between business objectives, user needs, and internal capabilities aids you in clarifying your omnichannel perspectives step by step.


Besides these amazing panels, you can also find so many innovative business solutions in our Expo Area.

We encourage you to check them out and to find new ideas for your business or projects.


If you haven't registered yet, make it fast, here!


See you soon!